The Tech Gold Rush for the Elderly: Why Does a Larger Market Make Entry More Difficult?

Everyone says aging is Taiwan's biggest business opportunity. But the truth is: this "Treasure Island" is visible, yet impossible to reach.Over the past few years, countless startups and tech giants have rushed to enter this market, only to hit roadblocks almost without exception. Either they burned through cash with no return, or their products were rejected by the elderly. Why? After listening to several venture capitalists, academics, and long-term care operators share their insights yesterday, I realized the problem lies not only in technology but also in psychological barriers that need to be overcome.